Today’s the day in Alberta.
The Speech from the Thrown followed by a drop of the writ.
March 3rd is the magical date.
Apparently, Albertan’s are to hear plenty of “37 years, that’s enough” as the Liberals, the NDP, the Wild Rose Alliance attempt to steal power from Alberta’s natural governing party.
The message is true, but it is not necessarily the kernel of wisdom that Albertans will be thinking when they enter the voter box.
To truly shake the ruling Conservatives out of their entrenchment, the opposition parties will have to be flawless and bold in their messaging.
They must convince voters that there is a credible alternative.
"We're up against an opponent in the Conservative party that is tired and struggling to find its way. The Ralph factor is gone and that is certainly to our benefit," said Liberal Leader Kevin Taft, referring to former Tory premier Ralph Klein.
Being the Official Opposition and second in the polls, the Liberals are in the best position to challenge the Conservatives. The above statement is not reflective of one who is about to cease power. A declaration that the Liberals could not win against Ralph Klein simply reinforces their past weakness and it does not indicate their future strength.
With both the Liberals and the NDP releasing their platforms, it appears they are interested in fighting for the same votes. Both are interested in being the greenest party in Alberta. With the boom of the oil sands and the consequential environmental degradation it is an issue that is on the minds of voters, but it is not necessarily a winning issue.
To win the election, it is going to come down to trust: can your party be trusted to lead Alberta effectively? Voters are dissatisfied with the Conservatives, but they need to be convinced to change their vote. Voting Conservative is like a well worn pair of slippers – they are dirty and ragged, but they are comfortable. New slippers may provide better support, but they will need to be broken in and that takes time. Besides, there is always the possibility that they will not be as good as the old trust slippers. Voters need to be convinced that they need new slippers.
Luckily there is plenty of apprehension to mine. Premier Stelmach has not won the loyalty of voters. Urban voters are dissatisfied with a rural based premier who ignored urban concerns early on. Issues of patronage and flubbing the royalties review have repeatedly made headlines. Despite, as CalgaryGrit points out, Stelmach’s willingness to use the term “plan” the common view is that Alberta is moving ahead without one. Rural people feel that they are being left out of the economic boom. Finally and perhaps most importantly, Alberta is booming and is in fantastic financial state. Voters are more willing to make a change when they believe the change is not a risky proposition.
Trying to be the greenest party is great and you will be rewarded with four more years in opposition. However, to have an attempt at govern you must win the trust of Albertans that your party can lead the province better.
A rule of thumb in gaining the confidence of voters is that conservatives come in all sorts of shapes and stripes, but all Albertans are fiscal conservatives. A platform must be fiscally prudent, which means that it must have a view for the future while not establishing new taxes and not spending the province into debt. Alberta worked hard in the 1990s to get rid of its debt and it has since been rewarded with an oil boom. Voters do not want to return to the days of having to tighten their belts. One means of showing a fiscal conservative side, is to allocate a greater amount of the resources towards savings. Housing and infrastructure are all incredibly important issues, but increasing the savings of today for tomorrow demonstrates planning for a time when the oil prices drop.
Planning is also an area where the Conservatives are weak. A plan that addresses housing, infrastructure, health, and education while providing ideas on how Alberta can diversify and grow its economy will gain the trust of voters. However, the catch is that it needs to be realistic and creative and bold enough to get the media to talk about it. The media is important because most voters do not read platforms, but they do pay attention to the news.
The Liberals agenda for “the Western Tiger” is not the bold creative idea that will bring enough voters to them. The concept is good. Strengthen Western Canada and everyone benefits. However, the plan infers that Alberta should put their relationship with the U.S. in neutral. Albertans, like everyone, want to see their communities be strong while their influence grows. The Conservatives have been selling the message that they have sway in the U.S., and a plan that calls for looking to Saskatchewan instead of Texas for growth is not going to sell.
Alberta is in a unique place in its history. Alberta has generally been a protest province. Ralph Klein thrived through his battles with Jean Chretien over issues of jurisdiction. The current Prime Minister is a native son, and a Conservative to boot. Locking horns with Stephen Harper will not win soft Conservative votes. Instead of promoting a “Western Tiger”, now is the time to promote Alberta as a leader in Canada. It is not as if Harper and Stelmach are drinking buddies, so there is a possibility for another party to try to use the coat tails of Harper to push a pro-Alberta, pro-Canada agenda.
The NDP has a simple four-point plan that will be easy to sell on the door step. Unfortunately, similar to the Liberals problem, it is not a message that the media will picked up and discuss. With this plan, the NDP risks following the lead of the Ontario NDP in the 2007 election. It is a plan that speaks to NDP voters, not to new voters. This is an excellent plan if the party only wants to maintain their level of support, not grow it.
What is missing for parties is a plan for communities. Vote-rich rural Alberta has been in the hands of the Conservatives for too long. A way to stop this is by having a plan that promotes community development and life in small towns. Rural voters do not want to see shops close closed while reading headlines about a booming economy. Of course, it will likely be hardest to win over life-long rural Conservative voters, but it must be done if a change of government is really going to take shape.